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William "Will" Tanner Sampson is a Los Angeles-based cinematographer and Steadicam operator with strong ties in Nashville, New York, and New Orleans. Throughout his career, he has collaborated with industry giants like Dreamworks, Netflix, Nickelodeon, Universal, Warner Music Group, Capitol Records, and more.


His music videos have amassed over three-quarters of a billion views. Notably, his collaboration with Kane Brown earned the Collaborative Video of the Year award at the Country Music Television Music Awards.

William graduated from Florida State University's College of Motion Picture Arts and has lectured in cinematography for BFA students.

His company Will And A Way Films is able to offer an array of  equipment for projects. Their equipment includes top-of-the-line lighting, grip, and camera along with Steadicam services.

With a wealth of experience under his belt William has curated an impressive network of professionals and peers he can call on to tackle a wide range of projects successfully.

Whether it's a large-scale production or a personal endeavor, William strives to bring the visions of his collaborators, clients, and friends to life. 

Cinematography Reel
Will Sampson

Cinematography Reel

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